Sustaining in a competitive world has become too crucial for all of us.Can we deny the fact that with the growth of technology, this has become a herculean task?With the advent of various techniques & methodologies, the business community is first & foremost target of such a scenario.
E-commerce, b2b and all such platforms that render businesses to promote and making deals are emerging unbound.In such an environment, a good marketing & promotion strategy alone will be the uplifting tool for surviving in the industry.
Products Meeting Customers
Marketing of a product directly creates an impact on brand identity, establishing customer relationship.Starting a business is quite simpler while branding & establishing it in the industry along with par competitors might be complicated one.Unless a Product has effective & impactful branding & recognition, it would be facing difficulties to grow & emerge as a successful business of its kind.By the rapid progress of online commerce portals that offer & render marketing, business services the geographical boundaries have also not been an obstacle for the growth of the business.
An e-commerce portal delivers your business directly to customers who are consumers of the products whereas a b2b portal enables business deals among buyers & sellers of products on a large scale.A common strategy that is implemented in both kinds of portals is Visual marketing of the product.
A detailed view of how a product resembles, its quality, its nature every single detail associated is put up not just in words but with a picture thus leaving a visual impact.The idea of including details of a product is a pivotal tool that led to consumers to believe & thus they have started to buy products online.From 14.5 million digital buyers now, the online buying has just doubled this year, around 30 million digital buyers.A possible reason why this leap occurred could be evident because the web space is capturing more audience every second.
Manufacturers or sellers usually find it difficult to take all their products to consumers.For an instance if we take a metallurgy seller he can put up a stall and display all his products which are in turn raw materials for various other industries in such cases the online business malls in the form of web portals allows every manufacturer to set up their own virtual stall in their web malls.The virtual malls thus are blessing to sellers whose requirement are similar to the above stated.
Every time & Everywhere
The added advantage that comes with the online business is it allows buying or selling at any time in any geographic location.A key aspect which resulted in 24/7 servicing by the web portals is a boon that all sized business prefer.By creating a virtualshop & providing business service throughout the year, the business portals have been the support pillar for business to sustain online.