Role of digital India on the B2B industry

Digital India is the dream project of the India government. It is an initiative by the government of India to ensure that the governmental services are made available to citizens online by improving online infrastructure and increasing net connectivity. The project was launched by Prime Minister, Narendra Modi, on 1st July 2015.

The digital India campaign promises to transform India into a connected knowledge economy by offering world-class services at the click of a button. This initiative is sure to boost progress in sectors such as education, healthcare and the B2B industry.


The initiative particularly promises to build trust among investors and create a conducive environment to ease the manufacturer’s woes with effective governance. The main reason the ‘Make in India’ and ‘digital India’ campaigns were launched was to make the manufacturing sector the key engine for India’s economic growth.

The digital India project will surely redefine the paradigms of service delivery. It provides a huge opportunity to use latest technology. A digitally connected India can help in improving the social and economic condition of the people. With such a change, people will have an increased access to education, healthcare facilities and financial services. The overall growth and development will enhance the overall business environment too.

According to analysts, the digital India plan could boost GDP of the country and play a key-role in macro-economic factors such as GDP growth, employment generation, labour productivity and growth in number of businesses.

With the improved technological changes, B2B players will be able to do business more effectively. Most of the SMEs (Small and Medium Enterprises) operate from rural areas. Since they do not have enough funds for production, they employ the labour from these areas. In the rural areas, internet has always been a challenge.

The digital platform can enable more creative and service-oriented business models that create employment opportunities. In most of the rural and remote areas, the poor literacy rate is mainly because of the unavailability of physical infrastructure. This is where m-education can play an important role by reaching remote masses. B2B players that operate from these remote areas can improve their financial inclusion due to mobile and internet banking. This will create a win-win situation for all parties. People from the rural and urban areas can communicate without any hassle. This will definitely improve the business ecosystem.

Thus, with digital India more and more business players will emerge in remote areas of India.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>