In a short span of time social media promotion or marketing has become the most favorite tool of marketers as well as advertisers. It has definitely changed the face of business marketing. Today it is practically impossible to plan a marketing strategy without the inclusion of social media networks. Directly or indirectly all company sales depend on social media presence. We live in an era where technology has taken over and it is the social media campaigns only that affect buyer decisions.
In today’s business world, why many marketers choose social media is mainly because it is new media and there is no cost involved. Social media marketing allows a company to connect with potential buyers, interact with them, understand their needs and find new buyers.
Social media promotion helps companies build an online presence in the following ways:
Social media allows a company to instantly inform customers or potential customers about sales, offer or campaigns. Sellers can directly talk to buyers and explain to them any query about the product or service. In the case, a customer has an issue that too can be resolved in a short span of time just by directly sending a message to the admin of the ‘Facebook page’ or posting on the wall. This makes the company respond immediately and solve the problem. It also helps in gaining customer feedback. Companies do not have to go through the traditional methods of feedback forms. It can all be done online by asking customers how they feel about a particular product or service. Information today is at the fingertips of the people. It brings SMEs and customers together.
Most EFFECTIVE tool for SMEs
Social media marketing is the most effective tool for SMEs to reach out to the public especially if they are working on a tight budget and do not want to spend much on the marketing campaign. A study reveals that 75% of SMEs depend on social media promotion to mark online presence and they mainly depend on Facebook. Companies also find Twitter and LinkedIn effective social media tools to gain online presence. Some SMEs also use the option of advertising on Facebook. Such advertisements help in increasing sales and cost much lesser compared to traditional advertising methods like television or print. Social media promotion is in a way electronic word of mouth (eWoM).While all small and large businesses are trying to mark online presence by using social media promotion, there are some ground rules to follow because a bad social media strategy can break the campaign.
Content is the king
The content is the most important aspect of a social media campaign. Every word counts. There are two things that can lead to a successful campaign. One is originality and the other is creativity. Never steal another business enterprise’s idea. That will only result in bad/negative marketing. The content should be precise and rich in words which will make the company gain more recognition and prosper in the longer run.
Sustaining online presence
Some companies start by creating a good marketing plan/strategy but with time once they’ve gained what they wanted, they tend to lose focus. Thus, having a good strategy at all stages of promotion is of utmost importance. The trick here is to sustain the online presence. For this, the posts should be updated from time to time and proper use should be made of multimedia and other pictures, images or videos. Marketers should try and think of new ways to attract attention of the public.One of the best ways to stick around online or sustain the online presence is by offering special offers, sale coupons, vouchers, gift cards and special deals or discounts. Everybody loves gifts or a complimentary service. So why not do it the way the customers want it? Hence, understanding the mindset of the potential clients also plays a main role.